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  • Writer's pictureBrian Markey

You don't know what you don't know

Updated: Apr 30, 2021

Huh? Okay let me explain. Have you ever heard someone tell you something new, and your response was "Oh, I didn't even know that was a thing?" That was you not knowing what you didn't know.

For example, I found out recently that one of Elon Musk's companies called Neuralink released a video of a monkey supposedly playing the video game Pong using a microchip embedded in his brain. My first thought was "Oh, I didn't know controlling monkeys with microchips in their brains was a thing." But apparently, Neuralink has been working on doing this for a while. I was unaware of what I didn't know.

When you are marketing yourself, your business, or the company that you work for, there are probably a lot of tricks and strategies that you never even knew you had to think about. I never knew what copywriting was until a few months ago, and I quickly figured out that I interact with copy in some form many times a day. You can see it on social media, on a billboard, in your inbox, in your actual mailbox, while watching tv, listening to the is everywhere. And every single business, whether they know what it is or not, uses copywriting all the time.

Here's the kicker. Your business might be writing copy unknowingly, but is it effective and compelling? Is it connecting with consumers on a deeper level and persuading them to purchase your goods or services at a high rate? Hopefully, the answer to both of those questions is yes, because if so, your business is on the right track! If not, then that is okay, you know why? Because you didn't know what you didn't know. None of us knows absolutely everything.

I have so much more to learn about copywriting and marketing, but I want to be able to share some of that knowledge with you. As I said in the previous blog, it brings me joy to help others.

No one will ever call me a marketing guru, probably, but that won't stop me from learning what I can and using that knowledge to help you folks and help your businesses thrive.

In an episode of my favorite show, The Office, Michael the boss frustratingly says to his employees "what you people don't know about business I could fill a book with." When challenged to put his money where his mouth is and actually write one, we next see him in his office with a recorder held up to his mouth. Here is how he starts chapter one.

"The business man............" (extremely long pause, then a quick cut to The Office title sequence)

At that moment, it was clear that Michael didn't know what he didn't know about business.

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